When building an AI-infused product, it’s essential to pay close attention to how you explain the features to your users. According to best practices promoted by Google, you should:

I find these recommendations invaluable – something Product Managers, Designers, and Data professionals should always keep in mind.

We tend to fall in love with shiny new technologies, but our focus should always be on the value we provide to users.

Apple is especially good at applying these sorts of practices. In fact, they take it to an extreme by adding their own style to their communications – avoiding the term “AI” and showcasing all of the use cases that are improved by ML (as they insist on calling it).