When you start a ChatGPT prompt with “Zillow” — for example, “Zillow, show me homes for sale in Kansas City” — ChatGPT will automatically surface the Zillow App in your chat and use relevant context to deliver real listings. The app will also show photos, maps and pricing, and guide you seamlessly back into Zillow to schedule a tour, connect with an agent or explore financing. (View Highlight)
More than 800 million people use ChatGPT every week. It’s become a place to plan, brainstorm and explore ideas. We wanted to bring housing into that flow — so asking about homes could feel as natural as asking about dinner recipes or travel plans.
“People are already using AI to make everyday decisions,” said Josh Weisberg, Zillow’s head of AI. “By bringing Zillow into ChatGPT, we’re making it just as natural to ask about homes — and simple to take action on Zillow. This builds on two decades of using AI and technology to make moving easier. (View Highlight)
Zillow is the only real estate app available in ChatGPT. Zillow worked with OpenAI as one of the first partners to build an app in ChatGPT, underscoring its trusted brand, scale and track record of turning technology breakthroughs into consumer-first innovations. This builds on decades of Zillow investment in AI, ensuring consumers and the agents who guide them remain at the center of the journey. (View Highlight)
The Zillow App in ChatGPT mirrors Zillow’s familiar design and is powered by Zillow’s trusted housing insights, real-time listings and technology.
Inside the Zillow App in ChatGPT, you’ll see:
• For-sale homes and rentals, always up to date.
• Photos, maps, property details and pricing. (View Highlight)
When users ask about homes, neighborhoods or affordability in ChatGPT, they gain access to Zillow’s real-time listings, filters and insights. When it’s time to act — request a tour, connect with an agent or start financing — those next steps happen within Zillow. (View Highlight)
Listing maps and photos, core facts, broker and MLS attribution, and other required disclosures and disclaimers are included in the app. This is a visual interactive experience that brings Zillow directly into ChatGPT. (View Highlight)
Home results are sorted the same way they are on Zillow. Shoppers can also use built-in filters to tailor results by location and see properties for sale or for rent. Users can filter results further by asking through the chat experience. (View Highlight)
Our leadership in housing includes a deep investment in fair housing safeguards across our platform — and that extends into emerging technology like large language models. We’ve worked with OpenAI to build multiple protections into the Zillow App in ChatGPT, including fair housing instructions from Zillow, our own Fair Housing Classifier and ongoing testing to reduce the risk of bias or discrimination.
The success of this experience depends on a strong partnership with OpenAI, and together we are committed to continually strengthening these safeguards as the technology evolves. (View Highlight)
