AI adoption clicks when it solves a real pain. Kate’s AI “aha moment” was when she used an agent on the Atlas browser to handle a dreaded Notion setup for hiring. The AI gave her a first pass on candidates and handled the administrative work, which made it possible to hire for multiple roles even when she had hundreds of applicants and no human resources department. (View Highlight)
Codifying taste into AI is the new editorial superpower. Kate built a 400-rule style guide and fed it into a Claude project so that writers and editors could check drafts with it before they reach her for a final check. Every piece arrives at Kate in better shape, freeing her to focus on whether a piece is the best it can be for Every rather than catching mechanical errors. (View Highlight)
Small teams can now do what big teams did, but it requires a certain mindset. Every went from four to 20 people while dramatically expanding its offering. Kate emphasizes that the step change happened around late 2024 and early 2025 when more powerful models and tools like Claude Code and Cowork emerged. That growth is only possible if you’re willing to learn new workflows and learn from others, she says. (View Highlight)
