From peddling snake oil on social media, to backing foreign coups. Some actors who were desperate to make a quick buck are now learning of the horrifying consequences of selling their likenesses to companies that use them in AI videos, Agence France-Presse reports.
South Korean actor Simon Lee, for example, found that his image was being used to promote “questionable health cures” on TikTok and Instagram. And the terms of his contract meant there was nothing he could do to get the videos removed. (View Highlight)
“If it was a nice advertisement, it would’ve been fine to me,” Lee told AFP. “But obviously it is such a scam.”
In 2022, British actor and model Connor Yeates signed a three-year deal with a company called Synthesia for $5,240 because, at the time, he was sleeping on a friend’s couch and “needed the money.” Later, Yeates found out that his face was used in a video to promote Ibrahim Traore, the president of Burkina Faso who took power in a coup d’état in 2022 — a usage that was a blatant violation of Synthesia’s terms of service. (View Highlight)
These stories encapsulate AI technology’s potential to perpetuate misinformation, and in particular the invasiveness of AI-enabled deepfakes. With very little effort, anyone willing to pay money to use these services — which are sometimes free — can create a convincing enough video of someone saying something, so long as there’s enough footage of that person out ther (View Highlight)
They’re also emblematic of AI’s inroads into the acting industry. Actors have fought tooth and nail for protections against generative AI, but they’re fairly limited and don’t apply to the Wild West of non-union jobs. That opens the door for AI firms to capitalize on actors desperate for work, trapping them into dubious contracts. The temptation is strengthened by the fact that it’s usually pretty easy work, requiring just several hours’ worth of shooting in front of a green screen, getting fed lines by a teleprompter. (View Highlight)
